MLA Referencing †Citing a YouTube Video

MLA Referencing – Citing a YouTube Video MLA Referencing – Citing a YouTube Video As Bob Dylan once sang, the times they are a-changin’. And while Bob was referring to the political climate in the 1960s, the statement applies equally to referencing sources in a college paper. These days, for example, you can cite YouTube videos in your work alongside books and journal articles. Were sure Bob would have sang about it if YouTube had been a thing in the 60s, though. But how do you do this exactly? In this post, we’ll look at how to cite YouTube and other online videos using the MLA referencing system, including both in-text citations and the list entry. In-Text Citations for a YouTube Video In MLA referencing, you cite print sources by giving the author’s surname and a page number. This isn’t possible when citing a video, though, as there are no page numbers to cite! What you do have is a time code or timestamp. This is the point in the video you want to cite, usually given in hours, minutes, and seconds. For example, we could cite a YouTube video like this: Defamiliarization is a key aspect of literature (Rugnetta 00:07:40). In this case, we’re citing a moment 7 minutes and 40 seconds into a video by Mike Rugnetta. Sometimes, though, it might not be easy to tell who to cite as the creator. In this case, for instance, we’ve used the presenter of the video, but in others you may want to cite a director or producer. The important thing is to use the same name in citations as you do in the list. The basic format for a YouTube video in an MLA list is: Author Surname, First Name. â€Å"Title of Video.† Platform/Website, uploaded by Username/Organization, date of upload, URL. In practice, then, the video we cited above would be referenced like this: Rugnetta, Mike. â€Å"BUT WAIT: Is Bob Dylan’s Work Really Literature?† YouTube, uploaded by PBS Idea Channel, November 2 2016, www.youtube.com/watch?v=cF7m44ORlRM. As shown above, you do not need to include the â€Å"http://† bit of the URL here. Missing Source Information You may sometimes find it difficult to find information for an online video source. If this occurs, simply include as much detail as possible so that the reader can identify the video based on your list. If you cannot find a name of the author of a video, for example, you can use the uploader’s name instead. As long as you also provide a valid URL in the full reference, this should be enough for the reader to find the video cited.

Marketing Research Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing Research - Essay Example The performance of marketing strategies is evaluated so as to identify the possible steps that can be taken for the improvement of market understanding. Marketing research makes the entire process of data collection very specific in a manner that it attempts to address only those issues which will lead towards the problem solving, it defines and suggests the methods required for data collection, the gathered data is then formatted and prepared for implementation, the results are analyzed and the end result is communicated to the concerned party. It also implies how the changing trend of marketing mix affects the consumer behavior. This term is often interchangeably used with market research, practitioners however have described it as two distinct entities; market research is the research carried out to understand only the market trend whereas marketing research attempts to address to the entire marketing process particularly entailing the changing behavior of the consumers and custom ers. (David, 2007) Here also marketing research process will be discussed with respect to Telstra Corporation (Australia). The issue under question will be how to address the different categories of consumers and customers using telecommunication services. ... The research methodology that has been adopted is secondary. Introduction (Telstra Corporation) Telstra is on of the leading telecommunication and information services company located in Australia. Their network is spread throughout Australia providing people with diversified services in telecommunication; they provide approximately 8.6 million fixed lines and the mobile services amount up to 10.5 million with the inclusion of 8.2 million 3G services. They provide comprehensive and efficient internet services which are popularly known by the name of Big Pond, services are also offered to other telecommunication and internet carriers. Furthermore Telstra has a 50% share in FOXTELÂ ® which deals with cable and television facilities and services. Vision Telstra Corporation’s vision is to make improvements in people’s living and working lifestyle. Mission To build and promote such a technology that is simple, has easy usage and provides value to the customers. Their claim is that they have the best knowledge about their customers’ needs hence designing the appropriate plan to serve them. Research Methodology The research method that has been used here is secondary source. Various published sources are tapped to conduct a comprehensive analysis of Telstra’s ranking in Australia’s telecommunication company. Telstra’s own published literature including quarterly and annual reports are explored to supplement findings. Further analyzed media a source including print media has been used to gain additional knowledge about Telstra. Hypothesis If extensive research is conducted on customers’ behavior, service usage and mentality about the product, it becomes easier to understand their needs